Growth hacking too early doesn’t work

Growth hacking is ‘a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure’. I was recently chatting with the awesome Nilan Peiris, VP of Growth at Transferwise about growth hacking. I was telling him about my Mailcloud startup and my last ecommerce startup and how we bootstrapped

Continue Reading →

How 2,500 BETA testers saved our startup

“No business plan survives first contact with customers” – Steve Blank Startups need growth, traction and retention to survive. It’s what experienced entrepreneurs, investors and mentors will always tell you. But, as a lot of startups know, it’s far easier said than done. It’s frustrating to know what you have to do and for whatever

Continue Reading →

WTF?! A Founder’s Guide to Startup Metrics

“There are three kinds of lies: lies, damned lies, and statistics.” – Mark Twain You just launched your startup Beta – people are starting to use your product and you’re trying to get feedback. Your VC and angel investors are asking you how things are going? You say ‘It’s going great!’ (with a nervous face

Continue Reading →

Get me a Linux Email Client – Seriously?

A linux email client review by VP Engineering at Mailcloud, Robin Osborne. Here at Mailcoud, we’re building a better way to organize your email, files and photos, in an app. Which naturally makes us curious about email clients. So, got a computer? Bet you do. Use an email client? Sure. But how do you access your

Continue Reading →

Swift Code – Strong Type Object Serialization to JSON (Nerd Alert)

Writing swift code? For engineers, Chief Architect Wojtek Turowicz shares ‘a little nugget’. What’s The Problem? Here at Mailcloud, we’re organizing all your files for you, automatically on iOS and Android. We’ve written it in Swift. Usually when writing swift code, there is a need to communicate with a REST API that requires data to

Continue Reading →

Startups Need To Read These 17 Books

Reading books on startups can help you succeed in building, well, your startup. Here at my startup Mailcloud we believe in learning. We’re organizing all your files for you on iOS and Android in a beautiful app. Every week we read books on startups in summary on Blinkist or the full book on Kindle. We

Continue Reading →

Going viral on Twitter: What happens when you get 1,000 retweets?

I love Twitter. I’ve always wanted loads of retweets. Don’t we all? Here’s what happened when I got 1,000. It’s Christmas and I was on my way home, reading online. I hadn’t posted on Twitter for a few days with my head buried in product development here at Mailcloud. So, I was reading around on

Continue Reading →

Why we used Buffer’s code, to copy their blog

That’s right, our blog looks just like Buffer’s – and that’s because it’s awesome. Like Buffer, here at Mailcloud we like to share. We share in our blog what we’ve learned building startups, writing code, building products and making mistakes. It’s all part of the learning process and giving back. It’s also why I guest EIR

Continue Reading →

Conversion Rate Increase = 254%

Here at Mailcloud this week, we increased our homepage conversion rate by 254%, by saying a lot less. Here’s how. We’re building a powerful new way to manage your emails and files. So, we’re pre-marketing as we build the product. You can see what we’re up to at Mailcloud here. One of the things we’ve been working on is

Continue Reading →

Is your startup statistically significant?

Every startup wants to matter. To make a difference by building a business that delights customers, makes money and takes over the world. But too often startups lose time or worse, totally fail, because they misinterpret quantitative and qualitative data because it isn’t statistically significant or contains inherent bias. Here’s the how and why. Disclosure:

Continue Reading →